Our Work
PaceDJ Identity and UI
2011
PaceDJ is a new iPhone app that builds dynamic music playlists based on a tempo you select. It's great for runners
The new identity needed to communicate a lot in one go - the idea of pacing, motion, high-technology, and rhythm - while also carefully hitting a masculine/feminine balance.
We also contributed design work for the UI of the application itself, which allows you to adjust the tempo of the application and correct any songs that had incorrect tempos.